5 AI Tips for Effective Election Content

Artificial intelligence (AI) is revolutionizing how organizations create and distribute content, with nearly 90% of marketers planning to use AI tools in 2025—up from 64.7% in 2023. Explore how Election Management Bodies can use AI to generate content ideas, optimize SEO, engage youth, and counter misinformation—without sacrificing accuracy or neutrality.

Below are five tips for EMBs to effectively leverage AI for content creation. Please note that the examples provided are illustrative—not based on documented real-world cases. They demonstrate how EMBs could or might use AI tools but are not drawn from verified case studies. To date, documented examples of EMBs using AI for voter engagement, education, or misinformation mitigation remain limited.

1. Data-Driven Tools for Audience Insights
Tools like Brandwatch and ClickUp use AI to analyze audience engagement metrics and content consumption patterns. EMBs can utilize these insights to tailor electoral content to specific voter demographics, ensuring messages reach and resonate with intended audiences.

Imagine the election commission in Colombia analyzing social media interactions during an election year. Brandwatch flags a spike in engagement among 18–24-year-olds around short video explainers. Based on this insight, the Colombian EMB could launch a TikTok campaign with 60-second videos breaking down key voting steps—potentially boosting youth turnout by 12% in urban districts.

In Estonia, the EMB might use ClickUp’s AI-powered dashboards to track performance across its communications team. The tool could reveal that posts with interactive visuals created by the design unit receive 40% more engagement than plain-text posts from the outreach unit. The AI assistant might then recommend reallocating more design resources to Facebook and Instagram voter guides in the final weeks before the election. As a result, the Estonian EMB could reorganize its internal workflows, produce more visual-first content, and see a 25% increase in shares among urban professionals aged 35–50.

2. Generate Strategic Content Ideas
AI tools like Anthropic’s Claude and Perplexity can help EMBs generate ideas for voter education campaigns, social media posts, and website content. By analyzing trends, voter concerns, and search behavior, AI can suggest topics such as “How to Register to Vote” or “Understanding Electoral Processes.” This ensures content aligns with public interest and addresses key voter needs.

An EMB in South Africa could use Perplexity to scan trending voter queries ahead of municipal elections. Based on its analysis, the AI might suggest creating a series called “Your First Time Voting.” The campaign could include blog posts and Instagram stories answering real questions like, “Do I need to bring ID?” or “Can I vote if I’ve moved recently?”—potentially leading to a 40% increase in traffic to the EMB’s voter information site.

In Kenya, AI analysis with Claude might reveal increased search interest in “how to vote without an ID” in remote areas. In response, the EMB could create a content series for radio and WhatsApp explaining alternative ID procedures, polling station hours, and transport options. By addressing a specific local concern, trust in the voting process could improve measurably in the affected regions.

3. Experiment with Formats
AI enables EMBs to create diverse content formats tailored to different audiences:

– Videos: Tools like Synthesia and DeepBrain’s AU Studios can generate videos featuring election officials explaining voting procedures.

– Infographics: Platforms like Canva and Napkin AI can create visually appealing graphics summarizing election timelines or FAQs.

– Interactive Posts: Tools like QuizWizard allow EMBs to develop polls or quizzes that engage voters directly.

In Los Angeles County, officials could use Synthesia to create AI-generated videos with sign language avatars explaining accessible voting options. Canva might be used to generate easy-to-read infographics outlining curbside voting and ballot-marking device (BMD) options, including audio ballot access. These materials could then be distributed through disability advocacy groups’ mailing lists, potentially resulting in record requests for accessible services.

In Belgium, where multiple official languages are spoken, the EMB might use Synthesia to produce video explainers in Dutch, French, and German, featuring a virtual election official outlining the different ballots used in local elections. Infographics made with Canva could be adapted for each language and posted on region-specific channels—boosting voter satisfaction scores among minority-language groups.

4. Optimize Content for SEO
AI-powered SEO tools such as Yoast SEO (integrated into WordPress) and SEMrush can help EMBs improve the visibility of their websites by suggesting keywords voters are searching for, such as “polling locations near me” or “how to vote.” By optimizing website content with these keywords, EMBs can ensure critical information reaches voters quickly and effectively.

In Canada, Elections Ontario could use SEMrush to discover that thousands of voters are googling “nearest voting station” and “how to vote with disabilities.” They might then revamp their homepage using those keywords and add a new accessibility section. Within days, their voter FAQ page could climb to the top of Google results, driving a 25% increase in page visits from mobile users.

An EMB in New Zealand might use Yoast SEO to find that voters are searching for “accessible voting booths near me” and “how to vote if blind.” The EMB could respond by creating a new web section titled “Voting Accessibility” and optimizing it with keywords and screen-reader-friendly content. Advocacy groups might begin linking to the page, helping it rank #1 on Google and significantly boosting site traffic from these organizations.

5. Use AI to Combat Misinformation
AI is a powerful ally in fighting election misinformation:

– Fact-Checking: Tools like ClaimBuster and Google’s Fact Checker AI can automate fact-checking processes, ensuring all shared content is accurate.

– Public Education Campaigns: AI-generated content can teach voters how to identify misinformation, promoting digital literacy and trust in electoral processes.

In Brazil, misinformation could spread via WhatsApp claiming that voting machines are programmed to favor one party. The EMB might use Fact Checker AI to monitor viral message patterns and then generate simplified counter-content using audio and image formats suitable for WhatsApp. The campaign could explain how voting machines are audited—specifically targeting voters in low-literacy, low-connectivity regions.

In a post-conflict zone in Bosnia and Herzegovina, misinformation about voting eligibility for displaced persons might spread rapidly. The EMB could use ClaimBuster to scan local social platforms and flag misleading posts. AI-generated educational graphics in Bosnian and Serbian might then be distributed via WhatsApp broadcast lists and SMS alerts, helping to dispel false claims and restore trust in the electoral process.

By integrating these tools into their communication strategies, EMBs can create engaging, informative content that enhances voter participation while safeguarding against misinformation. These technologies not only improve efficiency but also ensure that critical electoral information reaches the right audiences at the right time.

AI tools: